Introducing JIMI, a clothing label based in Hawkes Bay, New Zealand, specializing in both men's and women's wear. Founded by designer Jimmie MacKay, who hails from the east coast, JIMI has been creating remarkable pieces for over 10 years. 

Jimmie completed a fashion diploma at NZFW in 2014 and has showcased the brand three times at New Zealand Fashion Week, as well as on catwalks in India and Canada.

The latest collection, titled "On A Day," presents a versatile range of looks suitable for any time of the day. Through a harmonious combination of textures and a variety of silhouettes, the collection explores the juxtaposition of styles. Leather and metal accessories add a touch of sophistication while capturing the essence of everyday fashion. With an emphasis on simplicity, this collection effortlessly merges understated pieces with a sense of ease and style.

JIMI will feature in Go Media Miromoda 2023.​

​