Josh Jozsef is an innovative fashion brand that challenges traditional male fashion culture, encouraging men to participate and engage more freely in the fashion world. The brand's collection showcases experimental aesthetics and function, while still remaining true to menswear staples.

The brand is built on the belief that men can dress stylishly and expressively, instead of conforming to masculinity norms. Technical refinement, traditional fabrics and innovative detailing are pieced together to defy expectation. Josh Jozsef pieces reimagine classic men’s wear pieces, with avant-garde moments to create a contemporary and fearless aesthetic. Fabrics are somewhat traditional, with a novel approach to colour blocking, texture blocking and a gentle colour palette.

With its unique blend of innovation and functionality, the brand's appeal lies in its ability to create bold statements while still catering to those who prefer a more understated look.

Josh Bognar graduated with an Honours degree in fashion design from Massey University and will feature in the Graduate Show.