Tess McCone had been working in the fashion industry for more than 10 years before launching her brand, Su’mar, in 2020. Tess’ path following a degree from Otago Polytech Fashion School saw her working with New Zealand powerhouse Zambesi, Ffixxed Studios in China, and Age Eyewear. Su’mar was born during the global pandemic.

Dancing between comfort and extravagance, every Su’mar piece is produced locally in Tāmaki Makaurau using a made-to-order and small batch-production format.

Su’mar will show as part of the Viva Next Gen show.

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