Award-winning designer Liz Mitchell established her eponymous label in 1990, specialising in high fashion and bridal wear. She has since become one of Aotearoa's most respected fashion designers, specialising in bespoke tailoring. She is also renowned for championing New Zealand wool thanks to its unique and enduring qualities.

In 2005, Liz was made a member of the New Zealand Order of Merit, MNZM, for service to the fashion Industry. Based in Tāmaki Makaurau, Liz’s passion is for the handmade craftsmanship of couture, creating clothes of timeless elegance, and quality.

Throughout her illustrious career, Liz has designed garments for leading New Zealand women, most recently the Governor-General of New Zealand, Dame Cindy Kiro, and her predecessor Dame Patsy Reddy. Her clients are professional women in corporate business and creative industries.

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