Bowie Suthamart Boonram was born in Bangkok and grew up in Thailand. Having watched her aunt work in couture rooms, it meant her days were spent playing with fabric, dressing up in gowns, and falling in love with clothes. At 18 Bowie moved to New Zealand. After graduating from Whitecliffe College of Arts & Design in 2020, Boonram was a finalist in the Resene Colour of Fashion competition. 

Before long, Charieen was born. At the heart of the women’s clothing line is a tribute to history, the future, personal experiences, sustainability, and ethical production practices. Opting for quality over quantity is the driving force behind the brand. 

Each tailored piece is crafted with high-quality materials and exceptional workmanship. Bowie’s aunt, together with a small team of artisans based in Thailand crafts each piece that is designed and patterned in Aotearoa. 

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