Campbell Luke founder Dr Bobby Luke (Ngāti Ruanui) is part of the fresh vanguard of Māori fashion designers and academics that challenge Western fashion thinking and making. 

Unapologetic about the promotion of Kaupapa Māori-led design, Dr Bobby aims to promote a greater understanding of indigenous design culture, and to challenge the dominance of Western design paradigms and pedagogy. His interests lie deep within his iwi, hapu, and the wider landscape of Aotearoa. 

With his brand Campbell Luke, he traverses practices of moving image and photography, as a means to visually communicate and disseminate his research. Conceived in 2015 and made in Aotearoa, the womenswear label specialises in linens, natural fibre fabrics, and luxury knits.