New Zealand Fashion Week
22 - 28th August 2016

Working Style

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Working Style

Like all good tales of New Zealand ingenuity, the Working Style story revolves around satisfying a basic human need: the need to have a sartorial edge over your fellow man. Chris Dobbs first harnessed this primal urge in 1987, when he began selling made-to-measure shirts door-to-door - initially to fill the time between the end of his business degree and the beginning of his career, and then because he recognised you didn't need a career when you could have a business.

After conscripting brother Tim to the cause, the Dobbs boys took their made-to-measure market niche by the horns and rode it through the streets of Auckland to 523 Parnell Road, an address that is still the flagship site for Working Style.

www.workingstyle.co.nz
Primary contact: Paige McElroy
pmcelroy@workingstyle.co.nz
PR/Media contact: Jack Wheeler
jack@peadpr.co.nz
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