Radicool Kids is a New Zealand lifestyle brand for kids aged 0-10 years. Designed to be worn by those who think a little left of centre and want to establish their own identity in the world. Inspired by a unique mix of surf, skate and street influences we aim to create a little fun and a whole lot of cool amongst the chaos of being a kid in a modern world. This brand is not for the faint hearted and beware your child will stand out from the crowd! Radicool Kids: ‘The coolest little kids brand in the world’.