New Zealand Fashion Week
22 - 28th August 2016

The Official NZFW Blog


An exciting post New Zealand Fashion Week collaboration has seen the release of Adrian Hailwood’s LOVE LOCAL t.shirt for Localist this week.

New Zealand’s largest recommendation site - Localist - commissioned the tee to celebrate the LOVE LOCAL Movement, the massive global trend back towards traditional community values and supporting local businesses.

The LOVE LOCAL t.shirt series will see ongoing collaborations with local designers and artists creating unique limited edition designs. The Hailwood t.shirt release this week is the first in the series.

“We asked Adrian to create whatever he wanted to represent loving what is local you,” says Localist General Manager Christina Sayers Wickstead.

“It was a totally open brief. He has created a wonderfully appealing graphic black and white NZ native Kea on grey marle to capture the spirit of localism. We love it because it echoes Adrian’s animal prints but has a New Zealand personality all of its own.”

Adrian explains: “I came up with the idea to use the Kea as he is a cheeky bird but also an endangered species. I was relating this concept back to local businesses in terms of the way people are shopping online these days from overseas retailers, thus making local businesses somewhat endangered.

“It’s really important for people to support local businesses and be aware of the impact online shopping has to their local community.”

To be one of the first to proudly wear your support for LOVE LOCAL on your sleeve on a limited edition Adrian Hailwood t.shirt, visit and buy now!

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