Meet The Designers w/ Benjamin Alexander
He was the winner of New Zealand’s very first season of Project Runway and now Kiwi designer Benjamin Alexander is set to make his debut appearance at New Zealand Fashion Week 2019. We asked Benjamin a little bit about his journey so far and what’s in store for us at year’s event.
What’s your brand story?
Benjamin Alexander is an intimate vision of curation and lifestyle offering the luxury of quality, comfort and experience that is ethically responsible. Proudly crafted in New Zealand, Benjamin Alexander offers apparel and accessories that disrupt the current process of producing clothing.
My mission is to build considered practices within the luxury market while exhibiting transparency over all sectors, mixing rich tradition with contemporary innovation. Partnering with local and international artists and employing artisanal practices, the brand’s vision of luxury clothing is considerate of the effects on the future of design and the planet.
What can we expect from your show this year?
It will be intimate and super chic.
What has inspired the collection you’ll be showing at NZFW 2019?
I always go into designing a collection with an open mind and no direct relationship to an idea. It's always fluid and evolving which I find far more interesting when I step back and look at the final body of work. I look at the different details and fabrics and think back to the people or the place that helped influence that idea. It's a manifestation of moments in time.
How does Fashion Week’s focus on ‘Sustainability’ resonate with your brand and your collection?
We have a responsibility as a brand and as individuals to exhibit transparency across all sectors and provide evidence of how our clothing is made. We are aware of the huge impact that unsustainable and unethical clothing has on the planet and the lives that inhabit it. We strive and will always strive to commit to create clothing that doesn't compromise the ability of the environment or people to be valued within themselves and their community.