The Backstage Blog w/ Schmood by Lola
What inspires and influences you?
The subtle, yet classic. My brand plays on emotions, specifically introducing or elevating positive emotions through the art of fashion and styling. My Afro Caribbean roots have a significant impact in the way I comprehend fashion.
How would you describe the collection being shown at NZFW 2019 to someone outside the industry?
Subtle opulence and blatant bling Custom and casual couture.
When did you start working on the collection?
Over the past few months though I have a one off piece from 2018 that was and is still available for private lease. But all the rest within the last year.
Tell us about the show production.
Show production was made up of exceptional external team members. After my initial sketch and pattern allocation, one off prototypes were sewn. For the custom pieces, everyday and quality garments have been encrusted and altered to create a unique one off piece. Swarovski handling and adorning was all done by me, hand painted by DJ Banty who has collaborated on specific pieces. There’s also custom hand embroidery and beading which was done out of the country. All these nuts and bolts were eventually assembled by myself to produce the final products that you see.
Tell us about your approach to lighting and sound.
I really want to immerse the audience in their senses, the music is produced by Sarz, a great guy and producer. The simplicity and effectiveness of the instrumental go hand in hand with the garments. Lighting is supposed to catch every colour and shine, as each crystal can be a different colour at any given time. I initially wanted a trained spotlight on the models but compromising due to venue specifications. We are going with a different technique that will have close to the same effect.
Do you have any special products you used to achieve the models looks?
Who did you collaborate with to help turn your vision into a runway show?
DJ Banty, an amazing Spinstress and creative. Though she only does her own merch, she was gracious enough to provide me with her talent and ideas.
What was the inspiration for the music?
A real beat. It’s a feel good beat.
Do you want to thank anyone in particular for helping you turn your show into such a success?
DJ Banty Cherise for amazing PR help, Aaliyah for helping Alexandria for the amazing footage and Yash for his amazing choreography.
Who are you most excited to see at NZFW 2019?
Present clients and future clients!