The Backstage Blog w/ Ruby and Rain
What inspires and influences you?
Our collections are all about making women feel great about themselves by the clothing they wear - 'if you look good you will feel good'. We are heavily influenced by our customers with what their wants and needs are and where we see current gaps in the market. We have a great social media community around our brand and that is an inspiration in itself!
How would you describe the collection being shown at NZFW 2019 to someone outside the industry?
Fresh bold prints and bright fabrics with an edgy but unique twist.
When did you start working on the collection?
A little late… July 19
Tell us about the show production.
Our show is about breaking any rules that plus size fashion has - there are no rules!
Tell us about your approach to lighting and sound.
Our focus is showing our designs in the best light, a well lit room to show all the features of our beautiful garments.
Who did you collaborate with to help turn your vision into a runway show?
The team at NZFW were remarkable to collaborate with to create the show. They have been very nurturing and guiding. They are at the top of their game and you can clearly see why.
Do you have any special products you used to achieve the models looks?
Soft bouncy hair and with dewy makeup to balance out the bright and bold fabrics.
Do you want to thank anyone in particular for helping you turn your show into such a success?
Our amazing customer base, if it wasn't for them we wouldn't have our brand.
Who are you most excited to see at NZFW 2019?
RHIND, our sister company launching at FW19.