The Backstage Blog w/ Kathryn Wilson
What inspires and influences you?
People, vintage, music, movies, friends, travel.
How would you describe the collection being shown at NZFW 2019 to someone outside the industry?
Optimistic, colourful, playful and energetic
When did you start working on the collection?
10 months before the shoes go into stores. 4 months before the NZFW catwalk presentation.
Tell us about the show production.
We love working with the best in the business, we had Trevor and the dream team from V3 build us a set to bring the 'heels in the city' theme to life. We built an acrylic city scape from a custom design skyline and backlit it with pink neon light to tell the story of heels being worn to make people happy. also large, raised digital screens on the catwalk so all 700 guests could get a good view of the shoes on the catwalk
Tell us about your approach to lighting and sound.
Its important for me to have our audience feel like they have entered a Kathryn Wilson' experience as soon as they walk into the marquee, lighting and music is a big part of this and from the moment seating begins through to the last guest leaving the tent we are playing our own music to set the theme for the show and have lighting set for pre-show, opening, catwalk and post show effect. I love working with the experts from Oceania and trust them on the day to deliver.
Do you have any special products you used to achieve the models looks.
Custom made wigs and dresses.
Who did you collaborate with to help turn your vision into a runway show?
We loved working with Sammy Salsa as a stylist for the NZFW show this year who helped with the dress design, sourcing, makeup beauty and hair final looks... we LOVE Danny Pato, Michael and team from D&M hair who we work with exclusively for all KW catwalk shows, along with Lochie Stonehouse and team from Lancome. These people all add the magic to the look on the day. Justin Sweeney builds the playlist for the show with me months before the event... Garth Badger from Thievery created a pre-show video and Craig Stevens is our digital designer who created the artwork for the heels in the city theme and invitation / ticketing for the show. Red 11 models help me find the best legs in the business to show the shoes on playful, confident girls and Sonja De Mari calls the show backstage to make sure the lighting, sound and models are all timed perfectly at front of house.
What was the inspiration for the music?
80's / 90's bangers! A girls night in with besties... Sex in the City.
Do you want to thank anyone in particular for helping you turn your show into such a success?
Pieter for her support and encouragement, Julia who works alongside me with design and production on the day. Murray and team at Showroom 22 for seating the show smoothly, volunteers backstage who were dressing and packing goodie bags, my team at the ticketing desk who allocated 500 named tickets on the day, and the tech team who were able to film the shoes carefully to allow for close ups on the day with large screens for better visibility in the audience.
Who were you most excited to see at NZFW 2019?
Young emerging talent.