AJ Bradley began developing the Motel Bible Brand in 2015, during the final year of her Bachelor of Fashion at the Whanganui School of Design. It was in the final year of her degree that Bradley began to gain some momentum, with her work being acknowledged by The Indigenous Māori Fashion Apparel Board which led to the inclusion of her mini collection 'The Hungry Years' In the Miromoda showcase at New Zealand Fashion Week 2015. The year's achievements were complemented with a feature on vogue.com's '12 Must Know Designer's of New Zealand Fashion Week'.
The twenty-four year old East Coast native has strong fascination and enthusiasm for utilising unconventional materials and applying a hand-crafted approach to construction, intergrading her DIY ideals into her practice. Her free and experimental outlook in the production stage enables garments to evolve throughout the process in a way that is effortless and natural