New Zealand Fashion Week
27 August - 2 September 2018
Hailwood - LUKE FOLEY-MARTIN-11.jpg




Federation founder/director Jenny Joblin started Federation in 2000, which is now one of NZ’s most iconic streetwear labels. Her love of creating designer-quality pieces with an edge is evident in the brand’s strong, beautiful designs that come complete juxtaposed with a bit of quirkiness. With husband Ben Dundas (general manager and menswear designer), Jenny opened a new flagship Federation store and warehouse space in 2016. And this is where the magic continues to happen. Jenny explains, “Federation has such a rich history, and going into this next chapter with my re-energised team, we are taking the label to an even more amazing place.”
16 Northcroft Street, Takapuna, Auckland
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From the Runway 2017

From the Runway 2016