Formerly a professional show jumper, Antoin’e Ogilvie left his equestrian roots to found AO – a new label built on the contrasted principles of conservative luxe. The union of the two is communicated via stealthy, modern silhouettes designed under cold colour palettes.
Initially a womenswear label, Antoin’e has recently extended AO's reach, welcoming a new breed of menswear into his collections, in a move which would not only bring diversity to the brand, but would also satisfy an unprecedented male demand for the AO aesthetic.
What sets AO apart is its philosophy in translating emotions and personas into beautiful garments that empower the wearer, all while contributing to the aesthetic of which diffuses throughout the collections. A short term goal for AO is to create a more globally recognized profile, paving the way for future growth. In an era of collaboration, it is only logical to utilize the underestimated power of social media to forge international connections upon which partnerships can flourish.
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