New Zealand Fashion Week
22 - 28th August 2016

Press

Fudge Professional official sponsor NZFW

Fudge Professional is delighted to announce their role as the Official Hair Sponsor of New Zealand Fashion Week 2016.

 

In this capacity, FUDGE PROFESSIONAL will be leading the direction and styling for some of the most week’s sought-after shows including the popular New Generation and Graduate showcases.

 

FUDGE PROFESSIONAL brings years of international fashion week experience to the partnership, including directing the hair for the London Men’s Collection, where the brand brought to life the seasons trends for top designers such Belstaff and Topshop.

 

The NZFW FUDGE PROFESSIONAL Team will be made up of FUDGE PROFESSIONAL Salon Stylists from around the country, chosen to be members of the prestigious team as a part of a national search for New Zealand’s top stylists.

 

While the hustle and bustle of backstage is underway, FUDGE PROFESSIONAL will also be hosting a ‘Dry Style Bar’ across the week for VIP’s and guests front of house, where the season’s trends can be recreated in minutes.

 

The collaboration with New Zealand Fashion Week heralds a strategic re-focus by FUDGE PROFESSIONAL within the growing New Zealand hair industry, as detailed by Brand Manager Kate Baskin, “The FUDGE brand is experimental and innovative while remaining professional, resulting in the perfect partnership with New Zealand Fashion Week. Over the next 12-months we are looking to build conversations with our salons and stylists across Australia and New Zealand, by exposing them to money can’t buy experiences. New Zealand Fashion Week is only the start of the exciting things to come. 

Thea Martin