New Zealand Fashion Week
22 - 28th August 2016

The Official NZFW Blog

HARMAN GRUBIŠA SELECTED AS NOMINEE FOR INTERNATIONAL WOOLMARK PRIZE FOR SECOND YEAR RUNNING

Imagery courtesy of Viva.co.nz

Imagery courtesy of Viva.co.nz

New Zealand fashion is truly on an international level and further recognition of that came today with the announcement that local womenswear brand Harman Grubiša is a nominee for the International Woolmark Prize for a second year running.

Nominated for the Woolmark Prize by NZFW Founder/Director Dame Pieter Stewart, Harman Grubiša will compete in the Sydney regional event with the chance to be selected to represent their region at the final awards.

The Woolmark Company is reinforcing its commitment to supporting emerging design talent by enhancing the prize money for the prestigious International Woolmark Prize. The restructure of the award also shines a spotlight on the textile mills assisting in developing innovative wool fabric and yarn, with the introduction of an Innovation Award.

Harman Grubiša’s entrepreneurial success and timeless, classic design appeal has rendered it one of the nation’s most exciting emerging fashion labels. Developed by Madeleine Harman and Jessica Grubiša, both designers have spent several years in the fashion industry working in roles ranging from design and trend forecasting to editorial styling. In 2014, the duo chose to pursue their creative vision, fusing their two very different aesthetics, and the Harman Grubiša label was born.

The International Woolmark Prize is one of the most coveted designer awards in fashion and was famously awarded in 1954 to Karl Lagerfeld and Yves Saint Laurent in Paris.

As one of the 65 global nominees, Harman Grubiša will receive AU$2000 to assist in the development of their submission piece, ahead of the regional finals to be held in Dubai, London, Milan, New York, Seoul and Sydney throughout July. In addition, each regional menswear and womenswear winner will this year receive AU$70,000 to go towards their final collection. Prize money for the two eventual winners has also increased, with the global menswear and womenswear winner each receiving AU$200,000.

The newly introduced Innovation Award has been created to celebrate the most unique and creative fabric or yarn development from a finalist. The winner of the Innovation Award will be granted AU$100,000 as well as being presented with commercial opportunities. The textile mill responsible for the exciting development will also be promoted via The Woolmark Company’s global trade promotional program.

As a Woolmark nominee, the label will present one look in Merino wool and a six-piece capsule concept to industry experts with 12 finalists each receiving a AU$70,000 financial contribution towards their next collection and an invitation to participate in the international finals.

About The Woolmark Company:

The Woolmark Company is the global authority on wool. Through our extensive network of relationships spanning the international textile and fashion industries, we highlight Australian wool’s position as the ultimate natural fibre and premier ingredient in luxury apparel.

The Woolmark logo is one of the world’s most recognised and respected brands, providing assurance of the highest quality, and representing pioneering excellence and innovation from farm through to finished product.

The Woolmark Company is a subsidiary of Australian Wool Innovation, a not-for-profit enterprise that conducts research, development and marketing along the worldwide supply chain for Australian wool on behalf of about 50,000 woolgrowers that help fund the company.

ENDS

Prepared by Campbell+Co on behalf of New Zealand Fashion Week ltd.

For more information and images please contact:
Sarah Rumbold 09 368 5100 or 021 899596
sarah@campbellandco.nz

Deborah Raj