New Zealand Fashion Week came to a close today, with the finale show from Trelise Cooper a fitting end to what has been a hugely successful week.
NZFW had to wait until the last day for its fix of Trelise Cooper and she didn’t disappoint, with a beautiful show featuring three Spring & Summer collections from COOP, COOPER and TRELISE COOPER, in a room brought to life with hundreds of delicate florals.
NZFW Managing Director Dame Pieter Stewart DNZM, who will take a back seat in 2016 as Strategic Director of NZFW, is delighted with how the week has gone, especially the success of NZ Fashion Weekend, which has seen an increase of ticket sales of 70% from 2014.
Other Sunday shows included the very cute kids show, featuring Kids Republic and SOCOCO, a new Kiwi made premium kids sportswear range created by two friends, Kristy Austin & Charlotte Hill. The show also saw two of Stewart’s granddaughters, Harley McVicar and Storme McLaughlan walk the catwalk.
Others shows from the day included a stunning group show from Fashion Quarterly featuring Juliette Hogan, TK Store, Miss Crabb, Zambesi, Helen Cherry and Workshop, and the Kronenbourg 1664 Presents Metro Men’s Show.
This year, 85 labels were represented at New Zealand Fashion Week as designers showing on the catwalk or as exhibitors.
Amongst the established names of New Zealand fashion, including Kate Sylvester who was this year’s Mercedes Presents designer, Zambesi, Nom*D, Hailwood, Stolen Girlfriends Club, Andrea Moore and Annah Stretton were some exciting fresh new talents showing for the first time at NZFW.
Project Runway winner Sean Kelly wowed, as did Harman Grubisa, with other debut highlights including Lucilla Gray, Miromoda Designer Steve Hall and New Generation labels Slaeve and Jordan Holliday.
This year NZFW was attended by 26 international media and buyers, representing media companies and fashion stores including; Vogue.com, Vogue.com.au, Elle, iD Magazine, ASOS, The Iconic and David Jones.
Feedback from international guests has been positive and should result in strong commercial results and extensive international editorial coverage for a number of kiwi designers.
ON NEW ZEALAND FASHION WEEK’S FUTURE:
Much has been made over the years of the future of NZ Fashion Week. Every year there is talk of the schedule “missing” designers, or of the event not being as strong as in past years.
However, once again this year’s event attracted more designers than in previous years, with a balanced schedule of emerging talent showing alongside established designers.
While NZFW has courted a number of potential buyers over the past two years, the event will continue to be owned and run, successfully, by Dame Pieter Stewart who will steer the event from her new position as Strategic Director.
With Stewart looking to focus more on other projects including setting up a Fashion Council for New Zealand designers, and her family, she has an experienced team in place to run the event day-to-day.
“Despite the usual rumours that surround the event every year, NZFW remains a very viable event from both a business point of view and a designer point of view. Designers will choose it as a platform for their brand each year, depending on their objectives at the time, and we know to expect some of the designers “missing” from this year’s schedule back again next year”.
“NZFW remains relevant as a commercial platform for the majority of New Zealand’s designers and this year, in my opinion, has been the strongest year of collections I’ve seen on the NZFW catwalks,” said Stewart.