NEW ZEALAND FASHION WEEK WRAPS UP ANOTHER SUCCESSFUL YEAR IN 2014
3 September 2014 For immediate release
NEW ZEALAND FASHION WEEK
WRAPS UP ANOTHER SUCCESSFUL YEAR IN 2014
As Stolen Girlfriends Club first in season show at NZ Fashion Weekend came to a close on Sunday night, organisers could celebrate another hugely successful event in New Zealand Fashion Week’s (NZFW) 14 year history.
With a stellar lineup of designers onboard plus two new elite partners, Mercedes-Benz and Bauer Media, this year’s event was always set to be a showstopper and it didn’t disappoint, with seven days of fashion packed action at the official home of NZFW, the ANZ Viaduct Events Centre.
A fashion extravaganza encompassing 46 shows and 78 designers across NZFW and NZ Fashion Weekend, New Zealand’s only international fashion event was opened in style by returning designer, Kate Sylvester and a spectacular performance from global entertainment company, Cirque du Soleil.
More than 500 guests enjoyed the must attend opening party where Dame Pieter Stewart took the opportunity to recognize the enormous breadth of talent across New Zealand’s fashion industry acknowledging Juliette Hogan, Taylor, Celine Rita, Kate Sylvester and Zambesi, all celebrating significant milestones in 2014.
Designers benefited from a heavyweight line-up of international delegates attending NZFW this year with media and buyers flying in from China, the USA, Singapore and Australia.
NZFW was excited to announce a new partnership with Singapore based SPH magazines giving New Zealand designers the chance to market and sell their designs to the lucrative South East Asia region.
Inverted Edge CEO Debra Langely and SPH Magazines (SPH) Publishing Director Bridget Hope sat front row at NZFW to shortlist ten designers from which seven will be featured in SPH titles (Harpers Bazaar, The Singapore Women’s Weekly, Cosmopolitan and CLEO) and sell collections on the new online retail platform Shop.SheShops.com.
Media partnerships with George FM, Bauer Media and TV3 meant comprehensive local coverage of New Zealand’s biggest fashion event across print, radio and TV. Fashion lovers who missed any of the fabulous runway action can also catch every designer show exclusively through the dedicated NZFW pop-up channel on TV3’s video on-demand service 3NOW and at www.tv3.co.nz/nzfw.
NZFW Managing Director Dame Pieter Stewart said the team is proud of a successful year and what they believe was an exciting and well-run 2014 event.
“NZFW is a huge event to run and is executed by a small, but passionate team. This year the team delivered an exceptional event and we expect to see that success reflected in the local economic impact figures that FRESH INFO will release in the coming weeks”, notes Stewart.
“As well as local success it’s vital that NZFW offers Kiwi designers a strong international platform to build their brands and drive sales and we feel we’ve achieved that objective with the solid line up of international buyers in attendance and the SPH Magazines partnership”, Stewart concludes.
After 14 years, it is clear that NZFW is still an event that New Zealand is embracing with record numbers of visitors across the week and a storm of activity on social media with over 32,000 post views of NZFW Facebook page content and over 17,000 Instagram photos tagged with the hashtag #NZFW during the event.
Prepared by Campbell+Co on behalf of New Zealand Fashion Week ltd.
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