New Zealand Fashion Week
22 - 28th August 2016

Fashion Files

NZFW SOCIAL MEDIA

FUN FACT: THE #NZFW HASHTAG WAS USED OVER 25,000 TIMES ACROSS NZFW!

There is no doubt that the NZFW social media channels were on fire in the lead up to NZFW and throughout the week. NZFW content was hard to hide from with each show being broadcast live on Periscope, and all highlights from each show as well as the buzz around the venue being shared up to date across the channels. Our amazing social media team made up of Tina Moore, photographer Jono Parker, and Georgia Sullivan tirelessly worked their magic, leading to a phenomenal number of social media user impressions, with the number reaching well over two million (and climbing) across Facebook, Instagram and Twitter. Instagram was a hub for all our very best imagery showcasing outstanding fashion, show highlights, and the best street style fashions, while #NZFW blew up throughout the week with tens of thousands of incredible photos streaming through from media, bloggers, international buyers and influencers, as well as the public as NZFW took over.

Our Instagram highlights:

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