"The first bag I ever made was called a rat bag, which also happened to be the name of a Dunedin pub but I didn't know that at the time." — Jessie Wong, designer and founder of Yu Mei.
Life is flat out for Jessie Wong, who is preparing to meet new buyers after a successful presentation of her Yu Mei leather accessories collection at New Zealand Fashion Week.
There are many ways to skin a cat and so too in the fashion industry there are multiple ways to land your foot inside a fashion-focused door.
Anabela Rea has followed a varied path that has taken her from styling fashion shoots, to art direction and working in wardrobe for music videos and film sets.
These days you're likely to find her editing the fashion-related, colourful pull-out pages of The Sunday Star Times where she's been working as a features editor for the past two years.
Kelly Thompson is the ultimate multi-tasker. The former Wellington makeup artist and fashion photographer is best known for her beautiful fashion illustrations and personal style which she blogs on her website, Kelly Thompson Creative.
Winning a coveted ad campaign for beauty brand Escada five years ago saw her career sky rocket with international exposure following. But this humble Kiwi girl still maintains strong ties with New Zealand and the fashion industry - she's a regular at New Zealand Fashion Week.
Wynn Hamlyn Crawshaw is a young designer who moved from a career in construction to developing his own womenswear label.
He presented his latest collection at New Zealand Fashion Week this year.
During the process of creating the collection Wynn pushed on despite often having bloody fingers from slipping needles.
James Dobson – the founder and designer of New Zealand label Jimmy D – isn't afraid of pushing creative boundaries.
He chats candidly with Sonia Sly at his K Road home (which is above his workroom) about approaching design with a sense of humour, working with stylist King Kang Chen, life before the internet and being at home in the fashion industry.
Pearly Wong studied in New York at the Fashion Institute of Technology, she's a regular on the Kuala Lumpur Fashion Week scene and she's based between Malaysia and Berlin. This year she also had the chance to bring her collection to New Zealand Fashion Week as part of the Malaysian Fashion Initiative.
Pearly talks to Sonia Sly about her minimalist aesthetic, growing up in the rag trade and designing for an international marketplace.
Sudanese Kiwi model Mary Maguet says she likes to ‘werk it’ like Beyoncé on the catwalk, while Malaysian-Chinese Jin Ng says he’s more of an ethereal glider. Both models walked this year at New Zealand Fashion Week and Sonia Sly tracked them down to chat about cultural diversity in the fashion industry and why beauty is only skin deep.